Footwear Retailing - Italy - April 2019

Footwear Retailing - Italy - April 2019

“Italians spend the most per head on footwear of consumers in the big four European markets covered in this report series, making it an attractive and potentially lucrative market for footwear retailers. But growth in spending has slowed in recent years as consumer confidence has declined due to the country’s economic problems. Specialists in the middle and mass markets are doing well as shoppers move away from the more premium brands, and international retailers, both online and store-based, are driving much of this growth. It remains a highly competitive sector with the fashion retailers and sports specialists both formidable rivals.”

– Natalie Macmillan, Senior European Retail Analyst

This report looks at the following areas:
The importance of online, especially to the young
Tackling environmental concerns to appeal to older shoppers

TOC available on request

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