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Footwear Retailing - Germany - April 2017

Footwear Retailing - Germany - April 2017

“The footwear specialists dominate the market in Germany, and grew well ahead of spending on footwear in 2016. Those that have recognised the need to digitise their business have performed particularly well, however there is still much to be done by the specialists to tap into the rising demand for footwear online, a channel where they face growing competition from the rapidly-expanding pureplays.”

– Alice Goody, Retail Analyst

For the consumer research we asked questions on the following topics:

Which retailers had been used for footwear shopping, in-store and online

Agreement with a variety of attitude statements towards shopping for footwear


TOC available on request

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