Food Storage and Trash Bags - US - February 2017
"Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting incremental sales. Going forward, promoting additional usage occasions, both within and outside of the home, and focusing on innovations that improve product functionality could generate growth."
- Rebecca Cullen, Home & Personal Care Analyst
This report looks at the following areas:
Widespread usage in a highly functional category challenges growth
Consumers stock up, less brand loyal
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