Food Packaging Trends: Spotlight on Food Labeling - US - August 2015
"While grocery shoppers continue to seek tasty, nutritious food, the impact of food labels appears to be waning. Differentiation exists across generation groups in terms of the type of information sought from labels. Inspiring purchase can come from boosting ingredient transparency, enhancing functional packaging elements that preserve freshness, and engaging consumers with brands beyond the store."
- Beth Bloom, Food & Drink Analyst
This report discusses the following key issues:
The impact of food labels is waning 19% of grocery shoppers often throw out food that goes bad Nutrition panels influence purchase, but could be more informative