Food Packaging Trends - US - June 2019
"Packaging innovation continues to drive product launch activity. Between May 2018-April 2019, a third of food launches carried new packaging claims. While consumers don’t necessarily recognize the impact packaging plays on product choice, the important factors they seek when shopping, such as freshness and convenience, are strongly impacted by packaging design. Despite the fact that consumers recognize the importance of environmental responsibility, few prioritize sustainability in their food choice. Shoppers are more likely to view sustainability as the responsibility of food/drink brands and packaging manufacturers, and see cost as a barrier keeping them from more environmental efforts."
- Beth Bloom, Associate Director - Food & Drink
This report looks at the following areas:
The importance of packaging is clear, just not to consumers
Changes in shopping and eating habits usher in packaging updates
Plastic leads food launches, concerns
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