Food Packaging Trends - US - June 2018
32% of food launches tracked by Mintel GNPD (Global New Products Database) from May 2018-April 2018 featured new packaging, and new packaging experienced the highest gain among launch types from 2013-18. 62% of shoppers claim on-pack information is important to food choice, suggesting that consumers are reading labels. 58% of shoppers say “fresh” is an important factor when shopping for food. While the majority of food shopping is conducted at brick-and-mortar stores, a growing number of shoppers are turning to online channels. Food manufacturers will need to keep this shift in mind when developing packaging, as many formats don’t transfer easily to an online environment.
This report looks at the following issues:
Freshness is most important when shopping for food
62% of shoppers say on-pack information is important to choice
Packaging integrity outweighs design
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