The Food and Drink Shopper: Spotlight on Technology - US - November 2016
"The competition for share of food/drink sales rages on. Consumer interest in low prices, convenience, and fresh options is fueling a shift in how they shop for food and drink, including a move away from traditional grocery retailers. Non-store retailers, including online merchants and subscription services, are expanding retailing possibilities. 71% of grocery shoppers shop for food/drink with the use of a computer or mobile device, and more than half do so most or all of the time. Where technology can be utilized to clearly meet consumer need for cost and time savings, it will help assure relevance and secure patronage."
Beth Bloom, Senior Analyst, Food and Drink
This report looks at the following areas:
The majority of respondents prefer to personally select their own food and drink
27% of shoppers still want assistance from store clerks
Shoppers are slow to adopt food/drink delivery options
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook