Food and Drink Shopper - US - November 2017
"While food/drink shopping habits exhibit some traditionalism, shifts are clear, largely driven by a quest for lower prices. Many shoppers report shopping at value-oriented stores for groceries more in the past year, suggesting the potential for these channels to grow sales share in the coming years. Adoption of shopping online for food/drink remains low, possibly due to the strong connection consumers have with food and shopping. The majority of consumers link food with mood, find cooking pleasurable, and point to food as an important social outlet."
- Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
The majority of shoppers open to trying new locations
Low price leads important factors when choosing a purchase location
Shoppers want it to be easier
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