The Food/Drink Shopper: Beyond the Grocery Store - US - June 2015
"While supermarkets continue to dominate retail sales of food and drink, a slight loss of share can be seen from 2005-15. Supermarkets aren’t going the way of dinosaurs; however consumer interest in low price, convenience, and fresh offerings, as well as changing eating habits, drive movement to a wider range of food/drink shopping channels. Supercenters (including mass merchandisers with robust food/drink offerings) and warehouse clubs are picking up the supermarket slack. Key Millennial and Hispanic shopper segments also drive change, exhibiting a greater inclination to seek items and experiences they want, even if it means compromising on price and convenience."
- Beth Bloom, Food and Drink Analyst
This report discusses the following key issues:
Supermarkets continue to dominate, but lose slight share
iGen/Millennials comprise the largest percentage of grocery shoppers
44% of shoppers are shopping less often at supermarkets
Food/drink retailers appear to be getting by on being good enough