Food Delivery Services - China - August 2018
“China’s food delivery market has enjoyed explosive growth in recent years due to consumers’ increasing value on convenience. However, there is still great potential as consumers start to see food delivery as a treat rather than a tool to meet the basic need of satisfying hunger. Regarding usage habits, consumers tend to switch among different food delivery platforms although leading ones dominant in the market.”
– Summer Chen, Senior Research Analyst
This report looks at the following areas:
How can restaurant brands succeed in the food delivery market?
Consumer education needed for occasion expansion
Is there a place for brand-owned platforms in the future?