Financial Bundling and Product Switching in Banking - Canada - March 2019

Financial Bundling and Product Switching in Banking - Canada - March 2019

“Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”

– Sanjay Sharma, Senior Financial Services Analyst

This Report looks at the following areas:

TD and RBC are the leading choices
Tangerine is the top alternative choice
Lower chequing fees and higher savings interest are the top switching influencers
Rewards programs will encourage more cross-sell


TOC available on request

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