Festive Foods - China - April 2018
“The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, packaging and formula are necessary, but brands shouldn’t forget to enhance the connections between their products and the values represented by each festival. ”
– Alice Li, Research Analyst
This report examines the following issues:
Explore opportunities behind more festivals
Brands need to be a teacher and protector of festival traditions
Are traditional brands losing ground?
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