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Feminine Hygiene and Sanitary Protection Products - US - April 2018

Feminine Hygiene and Sanitary Protection Products - US - April 2018

"The feminine care market is moving further towards a competitive imbalance, with P&G becoming more dominant and private label encroaching on the position of smaller players. A rapidly aging consumer base makes growth a challenge; but there are opportunities. Natural products, improving consumer brand involvement, and durable sanitary protection suggest new paths for innovation in a cost-constrained market."

- Jamie Rosenberg, Research Analyst

This Report looks at the following areas:

The market needs to reinvent itself for an aging society
Managing bladder leakage will become crucial for feminine care brands
Private label is innovating and growing share


TOC available on request

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