Feminine Hygiene and Sanitary Protection Products - US - April 2018
"The feminine care market is moving further towards a competitive imbalance, with P&G becoming more dominant and private label encroaching on the position of smaller players. A rapidly aging consumer base makes growth a challenge; but there are opportunities. Natural products, improving consumer brand involvement, and durable sanitary protection suggest new paths for innovation in a cost-constrained market."
- Jamie Rosenberg, Research Analyst
This Report looks at the following areas:
The market needs to reinvent itself for an aging society
Managing bladder leakage will become crucial for feminine care brands
Private label is innovating and growing share