Fast Food - China - October 2017
“As food delivery has changed what convenience means, fast food brands need to establish other competitiveness than speedy services or convenient locations. Premiumisation is now the key word in the industry, whether in terms of food offerings, store designs or ordering and payment process. In particular, high quality ingredients are what consumers desire most.”
– Summer Chen, Research Analyst
This report looks at the following areas:
How to stay trendy?
Explore the late night snacking occasion
Localising with fusion rather than Chinese dishes