Fast Casual Restaurants - China - January 2018

Fast Casual Restaurants - China - January 2018

“Although growing dramatically, China’s fast causal market is still in a stage of infancy. Existing fast casual brands should focus on workday lunch as well as explore other occasions, especially workday dinner and late-night meal. There is also opportunity in the market for more Chinese-style fast casual brands providing inviting store atmosphere, fun dining experience and premium offerings.”

– Summer Chen, Research Analyst

This report examines the following issues:

Improving appeal for workday lunches
Occasion extension
Opportunity for more fast casual brands offering Chinese-style foods

TOC available on request

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