Fashion: Technology and Innovation - UK - September 2016
“In an increasingly challenging clothing market, retailers are having to do all they can to stand out from the competition and we are seeing more companies actively searching for the latest technology innovations. While many of the latest innovations such as magic mirrors, in-aisle payments and online sizing tools can improve the in-store and online shopping experience, it is important for retailers to focus on technologies that resonate with their target customer. For example, older women are particularly interested in interactive mirrors in changing rooms meaning that a retailer such as M&S could benefit from investing in this technology.”
– Tamara Sender, Senior Fashion Analyst
This report answers the following questions:
What patterns are emerging in the way people shop for fashion?
What in-store and online shopping innovations are consumers most interested in?
What fashion product innovations do consumers believe will be successful?
How do consumers feel about the increasing use of the latest technology in the world of fashion?