Fashion & Sustainability - UK - August 2019
Press headlines and TV documentaries have helped to raise consumer awareness regarding how harmful certain shopping habits can be to the environment. Consumers want to see fashion retailers doing more to help them shop more ethically and sustainably. However, with so many conflicting messages regarding what is, and what is not, sustainable, many shoppers are finding it difficult to discern which retailers are actually sustainable. More retailers and brands should be coming together to push for industry-wide best-practice guidelines when it comes to producing fashion sustainably.
Chana Baram, Retail Analyst
This report examines the following issues:
Is there a correlation between price and sustainability?
The dangers of getting hung up on plastics
How will shopping more sustainably impact the fashion market’s bottom line?
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