“While women aged 16-24 are the main fashion accessories buyers, they show little brand loyalty meaning that retailers and brands need to do more to compete for their spend. Given that fashion trends drive purchasing among young women, retailers and brands need to focus more on appealing to them with trend-led, frequently updated accessories.”
– Tamara Sender Ceron, Senior Fashion Analyst
This report examines the following issues: What categories have performed the best? Which retailers and brands stand out in the sector? What are the opportunities for driving sales?