Family Vacations - US - February 2018
"For parents with kids under 18 in the household, family vacations offer an opportunity for quality time, relaxation, and even some adventure. Visiting family and friends is the most popular type of trip, indicating that the destination may already be dictated for family vacations. Even so, travel brands can win favor with the family audience through word-of-mouth efforts that reach consumers in the research period, which typically starts one to three months in advance of a trip. Communications can highlight vacation travel as a chance to de-stress, bond, and bring the family closer together."
- Gina Cavato, Lifestyles & Leisure Analyst
This report will look at the following areas:
Personal sources carry more influence than branded
Low prices may not be enough to entice family vacationers
Fewer households with children means a smaller family vacationer market