Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby bounce,” or an increase in births driven by those who put off having children (or more children) during the recession and subsequent slow economic recovery.
Lauren Bonetto, Lifestyles & Leisure Analyst
This report discusses the following key topics:
Many families seek excitement on a tight budget
Audience fragmentation means advertising reaches fewer family members
Parents worry about what children are exposed to in the media
Brands must adapt to the fading away of the “traditional” family