Family Dynamics of Black Consumers - US - May 2015

Family Dynamics of Black Consumers - US - May 2015

“Black families are very different from other families, due in part to household dynamics. Although there has been some improvement over the years in how Black families are depicted in advertising, many ads today are still viewed as stereotypical or not inclusive of the lifestyle of Black families. It’s important now more than ever given the population and spending power growth for marketers to engage with Black consumers”

– Tonya Roberts, Multicultural Analyst

This report answers the following questions:

How are family dynamics different for Blacks than they are for other families?
What are some of the core values of Black families?
What stereotypes should be avoided when depicting Black families?

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