Family Car Buying - US - July 2016
"The family car market in the US is an increasingly diverse and crowded segment with a wide variety of offerings to match an even wider variety of family car buyers. Families range from single-parent single-child homes to multigenerational households with multiple children. This Report will dive into the profiles of family car buyers, their motivations, features that appeal to them, and how they are marketed to."
- Buddy Lo, Automotive Analyst
This report discusses the following key topics:
Safety remains the top priority for family car buyers
Long family road trips are the litmus test for family cars
Families seek new technology in their vehicles