Families and Technology - US - February 2019

Families and Technology - US - February 2019

"Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ tech use. Less tangible threats, like collection of personal data and persuasive app design, do not appear to pose a barrier to the integration of virtual assistants and smart home technology."

- Kristen Boesel, Senior Lifestyles and Leisure Analyst

This report looks at the following areas:

Awareness of technology’s downsides will force a shift in tech brands’ messaging
Parents feel conflicted, but want unplugged family time
The best way to protect kids from the effects of technology remains unclear
Predators and cyberbullies are an easily understood threat among parents
Facebook revelations put data privacy on parents’ radar

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook