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Families Dining Out - US - September 2015

Families Dining Out - US - September 2015

"While parents on average have higher incomes than the national average their costs of living are exponentially higher. As such, they are much more likely to report cooking at home to save money as well as using deals when they do go out to eat. Restaurants need to focus on providing value to families when they dine out."

- Caleb Bryant, Foodservice Analyst

This report covers the following areas:

Price is a top consideration for families
Parents are concerned with healthful food/drinks
Not all parents are the same


OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Figure 1: Families Dining Out: Changes in behavior compared to last year, “preparing food at home to save money,” June 2015
Figure 2: Families Dining Out: Restaurant statement agreement, June 2015
Figure 3: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
The opportunities
Figure 4: Families Dining Out: Restaurant statement agreement, June 2015
Figure 5: Families Dining Out: Restaurant statement agreement “My child(ren) enjoys customizing his/her own meals or beverages when dining
out,” June 2015
Figure 6: Families Dining Out: Restaurant statement agreement “Options for kids should have all-natural ingredients,” June 2015
What it means
THE MARKET
What you need to know
Childhood obesity is a major concern for parents
Millennials are having kids, but fewer than previous generations
Despite increased consumer confidence, families are trying to save money
Market factors
Childhood obesity continues to be a top concern
Figure 7: Percentage of US children aged 6-17 who are obese, 1976-2012
Parental Millennials
The economic picture for families is hazy
Figure 8: Consumer Confidence Index, January 2007-June 2015
Figure 9: Median income 2003 to 2013 comparison
Figure 10: Median household income, by type of household, 2013
KEY PLAYERS
What you need to know
Restaurants are providing more healthful meals
Goodbye pop, hello milk
Giving kids agency-customization is key
What’s working?
Healthful meals make healthy kids
Soda gets dropped by restaurants
Figure 11: Consumption of any CSD by teens aged 12-17, fall 2014
Figure 12: Consumption of any CSD by kids aged 6-11, fall 2014
Give kids power through customization
What’s next?
More international items on kids menus
Natural and “free-from” ingredients
Menu items get specific
THE CONSUMER
What you need to know
Dads dine out for utility, moms for a treat
Parents are heavy restaurant users but value deals
Hispanic parents desire healthful meals
Millennial parents worry about price, want variety
Parental differences
Dads and moms dine out for very different reasons
Figure 13: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
Dads
Dad behaviors
Figure 14: Families Dining Out: Restaurant statement agreement, June 2015
Figure 15: Families Dining Out: Restaurant statement agreement, June 2015
Marketing to Dads
Moms
Mom Behaviors
Figure 16: Median household income, by type of household, 2013
Figure 17: Families Dining Out: Agreement, “it is too expensive to eat out as a family,” june 2015
Marketing to Moms
Single parents
Single parents/Single moms behaviors
Figure 18: Families Dining Out: Segment visitation in the past month, June 2015
Figure 19: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” “we deserve to go out to eat,” June 2015
Parent versus Nonparent restaurant visitation
Parents dine out more than general population
Figure 20: Families Dining Out: Segment visitation in the past month, June 2015
Figure 21: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
Millennial parents
Millennial parents worry about price, health, and variety
Figure 22: Families Dining Out: Changes in behavior, “more” compared to last year, June 2015
Figure 23: Families Dining Out: Restaurant statement agreement, June 2015
Dads and technology
Restaurant tablet interest peaks among Millennial Dads
Figure 24: Families Dining Out: Restaurant statement agreement “my family enjoy / would enjoy visiting a restaurant with tablets on the table,”
June 2015
Income and dining out
The “U” curve of low-income and affluent families
Figure 25: Families Dining Out: Restaurant statement agreement “We try to go to restaurants that offer healthier items for everyone,” June 2015
37
Family size
Large families want deals, menu options
Figure 26: Families Dining Out: Changes in behavior compared to last year, “take advantage of kids meal pricing deals,” June 2015
Hispanic families
Hispanic families face health issues
Figure 27: Families Dining Out: Restaurant statement agreement, June 2015
Parent preferences by region
Interest in health high on the coasts, low in Midwest
Figure 28: Families Dining Out: Restaurant statement agreement “I wish restaurants would have low-sugar beverages options for kids,
June 2015
Qualitative analysis
Family, experiences make the perfect meals
Menu insights analysis
“Typical” kids items dominate the menu, BFY claims on the rise
Figure 29: Mintel Menu Insights, incidence of kids menus by segment, Q1 2012-15
Figure 30: Mintel Menu Insights top items on kids menus, Q1 2015
Key driver analysis
Methodology
Parents in Northeast and those visiting fine dining restaurants drive international foods
Figure 31: Key drivers of ordering more or the same amount of ethnically influenced foods, June 2015
APPENDIX
Data sources and abbreviations
Consumer survey data
Mintel Menu Insights
Abbreviations and terms
Market
Figure 32: Percentage of US children aged 6-17 who are obese, 1976-2012
Figure 33: Median income 2003 to 2013 comparison
Key driver analysis
Interpretation of results
Figure 34: Key drivers of ordering more or the same amount of ethnically influenced foods
RESEARCH METHODOLOGY
US Research Methodology
Consumer research
Social Media Research
Trade research
Statistical Forecasting

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