"While parents on average have higher incomes than the national average their costs of living are exponentially higher. As such, they are much more likely to report cooking at home to save money as well as using deals when they do go out to eat. Restaurants need to focus on providing value to families when they dine out."
- Caleb Bryant, Foodservice Analyst
This report covers the following areas:
Price is a top consideration for families Parents are concerned with healthful food/drinks Not all parents are the same