Facial Masks - China - April 2019
“As a fast-growing market, the facial mask market is facing fierce competition from functional aspects to value-added emotional aspects. Consumers’ upgraded demands for mental relaxation provide an opportunity for brands to invest in a ritualised facial mask routine. Under the influence of the premiumisation trend, product innovation could be around sensitive skin such as medical masks.”
– Vicky Zhou, Research Analyst
This report will cover the following areas:
Ritualise facial mask routine
The potential of targeting sensitive skin
How can facial mask brands face the threat from ampoules?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook