Facial Masks - China - April 2019

Facial Masks - China - April 2019

“As a fast-growing market, the facial mask market is facing fierce competition from functional aspects to value-added emotional aspects. Consumers’ upgraded demands for mental relaxation provide an opportunity for brands to invest in a ritualised facial mask routine. Under the influence of the premiumisation trend, product innovation could be around sensitive skin such as medical masks.”

– Vicky Zhou, Research Analyst

This report will cover the following areas:

Ritualise facial mask routine
The potential of targeting sensitive skin
How can facial mask brands face the threat from ampoules?


TOC available on request

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