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Facial Masks - China - April 2018

Facial Masks - China - April 2018

“Male consumers will be a new growth point for the facial mask market. Brands encouraging usage frequency is the main driver of market growth. The future market is about product innovation and ingredient education, while paying attention to the causation of skin problems such as air pollution.”

– Vicky Zhou, Research Analyst

This report looks at the following areas:

Encourage diverse usage occasions
Opportunity for anti-pollution claim
Male consumers should be paid more attention to


TOC available on request

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