"Strong growth continues within the sector, which is expected to be worth £1.44 billion in 2015; a rise of 8% on 2014. Sales of prestige products continue to fare well, boosting the overall market, though the prevalence of budget brands has also helped encourage experimentation and increase product repertoires."
Roshida Khanom, Senior Personal Care Analyst
This report covers the following areas:
Older women are still largely uncatered for Advertising scepticism is high price drives experimentation, but could polarise the market