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Fabric Care and Other Washing Ancilliaries - UK - November 2016

Fabric Care and Other Washing Ancilliaries - UK - November 2016

 “New product launches have created growth in value sales in fabric care, in contrast to many other household care categories including laundry detergents. While recent launches in the fabric conditioner space have focused on premium fragrances and longer-lasting freshness, there may be scope to add value through increased functionality. For example, products that can repel stains or remove trapped oils, as well as ones specifically suited for activewear, could encourage consumers to spend more money on the category.”

- Richard Hopping, Brand and Household Analyst

This report will cover the following areas:

Maintaining NPD momentum
Using packaging to engage younger groups


TOC available on request

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