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Fabric Care and Other Washing Ancillaries - UK - November 2017

Fabric Care and Other Washing Ancillaries - UK - November 2017

“Shorter-term attributes such as scent, freshness and softness tend to drive purchase of fabric conditioners, with longer-term attributes such as maintenance of colour or shape seemingly of secondary concern. Re-engaging consumers with caring for treasured clothing rather than relying on quick, cheap replacement could be key in adding value across the whole fabric care category.”

– Richard Hopping, Senior Brand and Household Analyst

This report looks at the following areas:

Getting people to care about their clothes
Preparing older men for the future


TOC available on request

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