"Strong sales of contact lenses, driven by more widespread use of daily contacts and higher consumer spend, have boosted the eyeglasses and contact lenses market. The market will likely experience further growth due to an aging population as well as product innovations that address a wider variety of vision concerns. Meanwhile, unilateral pricing policies will impact the retail landscape, leading to further tension between independent vision retailers and online merchants."
- Margie Nanninga, Home & Personal Analyst
This report discusses the following key issues:
Market experiencing growth, driven by daily contacts use Unilateral pricing policies impact online sales, increase friction among retailers Category spend reduced by adults not seeing the eye doctor, especially among Hispanics