The Experiential Traveler - US - April 2018
The experiential traveler is one who seeks authentic experiences and is willing to dig deeper into a culture/location, often stepping outside the expected to move beyond his or her comfort zone. The experiential traveler also desires a truly immersive experience – whether through accommodations, dining experiences, or activities – with the goal of personal development or enrichment. Experiential travelers are vital to the travel industry, as they seek more than just an escape, they want to be transformed.
This report looks at the following issues:
The dichotomy of the experiential traveler
Business travel accounts for 20% of domestic trips