Exercise Trends - US - November 2018
"The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, fitness equipment brands have an opportunity to appeal to their evolving needs. Fitness brands should focus on technology and new takes on exercise to keep young adults invested, but there’s also an opportunity to address the different exercise requirements of aging adults."
- Marissa Gilbert, Associate Director - Health & Wellness
This report looks at the following areas:
Most workouts aren’t intense
For some, just starting an exercise routine is a challenge
Aging adults can benefit the most from exercise, yet are least likely to participate
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