Ethical and Green Credentials in Travel - July 2016
“The attainment of green and ethical credentials in tourism has evolved, from what was once largely an expression of ethical choice – with the added bonus of an extra marketing fillip – to what is for many now virtually an operational and market necessity.”
- Jessica Kelly, Senior Tourism Analyst
This report answers the following key questions:
What is the background of green and ethical credentials in tourism, and who are some of the key players in this market?
What effects does the systematic application of green and ethical credentials exert onto tourism macro-economies?
What are the key market-shaping factors of green and ethical credentials in tourism?
What is the future for green and ethical credential systems in tourism?
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