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Energy Drinks - US - May 2019

Energy Drinks - US - May 2019

"The energy drink market remains an area of growth within the wider beverage industry thanks to large base of high frequency drinkers and increased energy needs among Americans. Sugar-free and fitness-focused energy drinks are thriving as consumers want beverages that provide a big boost without the sugar. Energy drink brands have enjoyed fairly consistent year-over-year growth; however, waning interest in energy drinks among Gen Z is a long-term issue brands need to address."

- Caleb Bryant, Senior Beverage Analyst

This Report looks at the following areas:

Energy drinks have a Gen Z problem
High frequency users are loyal to the market not brands
Consumers are finding energy drinks that suit their needs
High frequency drinkers want high energy beverages
Promote both body and brain health


TOC available on request

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