Energy Drinks - US - May 2018
Sales grew an estimated 5.6% in 2017, bringing the energy drink/shot market to $13.4 billion. Positive growth of 4-5% per year is forecast through 2022, when the market is expected to reach about $16.9 billion. The dominant energy drink segment, with 91% market share, has been driving market growth from 2012-17, and is projected to continue to do so. The smaller shot segment has struggled to stay relevant in the competitive beverage category.
This report looks at the following issues:
Many beverages that offer energy are available…and widely used
Concerns related to ingredients, safety and sweetness limit consumption
Energy drinks often seen as “not for people like me” beyond 18-34 male demographic
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