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Electrical Retailing - Italy - February 2015

Electrical Retailing - Italy - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Italian market:

Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
Which factors are most important to you when choosing one retailer over another?


EXECUTIVE SUMMARY
Spending and inflation
Figure 1: Italy: Spending on electrical goods as % all consumer spending, 2009-14
Figure 2: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
Channels of distribution
Sector size and forecast
The retailers: financials and outlets
Online
The consumer – Where they shop
Figure 3: Italy: Retailers used to buy electricals goods, in the last 12 months, January 2015
The consumer – Attitudes to buying electricals
Figure 4: Italy: Attitudes to buying electrical goods, January 2015
What we think
ISSUES AND INSIGHTS
Special offers scepticism casts doubt on retailers price integrity
The fact
The implications
Multichannel is an absolute must
The facts
The implications
SPENDING AND INFLATION
Key points
Consumer spending
Figure 5: Italy: Consumer spending on electrical goods (incl.VAT), 2009-14
Figure 6: Italy: Unit volume sales of selected major electrical goods categories, 2009-18
Figure 7: Italy: Definitions for unit volume market data
Inflation
Figure 8: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
CHANNELS OF DISTRIBUTION
Key points
Figure 9: Italy: Estimated distribution of spending on electrical/electronic goods, 2014
SECTOR SIZE AND FORECAST
Key points
Figure 10: Italy: Household goods retailers sales, excl. Vat, 2010-14
Prospects
Figure 11: Italy: Household goods retailers sales, excl. VAT, forecasts, 2014-19
Enterprise and employee numbers
Figure 12: Italy: Retail enterprises, 2010-12
Figure 13: Italy: Retail employees, full time equivalents, 2010-12
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 14: Italy: Leading electrical retailers: Sales 2012-14
Figure 15: Italy: Leading electrical retailers: Outlets, 2012-14
Figure 16: Italy: Leading electrical retailers: Sales per outlet, 2012-14
THE RETAILERS – MARKET SHARES
Key points
Figure 17: Italy: Leading electrical retailers: Market shares, 2012-14
ONLINE
Key points
Figure 18: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the
past 12 months, selected categories, 2010-14
Figure 19: Italy: Leading electrical retailers: Transactional sites, January 2015
Figure 20: Leading electrical specialists websites’ Italian visitor numbers, ranked by total unique
visitors, September 2014
THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Figure 21: Italy: Retailers used to buy electricals goods in the last 12 months, January 2015
Figure 22: Italy: Retailers used to buy electricals goods, on or off-line in the last 12 months, January
2015
Customer profiles
Figure 23: Italy: Profile of in-store buyers by store used, January 2015
Figure 24: Italy: Profile of online buyers by store used, January 2015
THE CONSUMER – ATTITUDES TO BUYING ELECTRICALS
Key points
What we asked
Figure 25: Italy: Attitudes to buying electrical goods, January 2015
Figure 26: Italy: Attitudes to buying electricals goods by shop used, January 2015
Figure 27: Attitudes to buying electricals goods by shop used, January 2015 (continued)
APPLE RETAIL
What we think
Watch this space
Experimenting within a narrow product portfolio
Steady development of Apple Retail
Company background
Company performance
Sales growth improves
iPad and iPod see sales fall
Figure 28: Apple Retail: Group financial performance, 2008/9-2013/14
Figure 29: Apple Retail: Outlet data, 2008/9-2013/14
Figure 30: Apple Retail: European stores, 2013-15
Retail offering
E-SQUARE
What we think
Company background
Figure 31: E-Square: Members and websites, by country of operation, 2015
Company performance
Figure 32: E-Square: Members’ estimated retail sales, by country/region, 2011-14
Figure 33: E-Square: Members’ approximate store numbers, by country/region, 2011-14
Denmark
Finland
France
Germany
Greece
Italy
Portugal
Spain
UK
Ukraine
EURONICS INTERNATIONAL
What we think
Company background
Company performance
Figure 34: Euronics International: Group financial performance, 2009-2014
Figure 35: Euronics International: Outlet data, 2009-2014
Figure 36: Euronics International: Outlet data, 2008/9-2012/13 (continued)
Retail offering
Figure 37: Euronics: members, countries and trading names, 2015
EXPERT INTERNATIONAL (EUROPE)
What we think
A diverse group
The difficulties
The positives
Company background
Online
Figure 38: Expert International, online shopping availability, 2015
Company performance
Figure 39: Expert: Estimated sales at retail (excl. sales tax), 2010-14
Figure 40: Expert Europe: Outlet data, 2010-14
Expert Germany
Expert Italy
Expert Spain
Expert France
Expert in the Nordics
Retail offering
Store formats
MEDIA MARKT/SATURN/REDCOON
What we think
Ramping up e-commerce
Riding out corporate conflict
A convincing lead in Germany
Company background
Company performance
Figure 41: Media Markt/Saturn: Group financial performance, 2010-14
Figure 42: Media Markt/Saturn: Outlet data, 2010-2014
Retail offering
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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