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Electrical Retailing - France - February 2015

Electrical Retailing - France - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the French market:

Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
Which factors are most important to you when choosing one retailer over another?


EXECUTIVE SUMMARY
Spending and inflation
Figure 1: France: Spending on electrical goods as % of all consumer spending, 2009-14
Figure 2: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
Channels of distribution
Sector size and forecast
The retailers – Financials and outlets
The retailers – Market shares
Online
The consumer – Where they shop
Figure 3: France: Retailers used to buy electrical goods in the last 12 months, online or in-store,
January 2015
The consumer – Attitudes to buying electricals
Figure 4: France: Attitudes to buying electrical goods, January 2015
What we think
ISSUES AND INSIGHTS
Online is a key driver
The facts
The implications
What advantages do store-based retailers have?
The facts
The implications
SPENDING AND INFLATION
Key points
Consumer spending
Figure 5: France: Household consumer spending (incl. VAT), 2009-14
Figure 6: France: Unit volume sales by electrical gods category, 2009-18
Figure 7: Market definitions for unit volume sales data
Inflation
Figure 8: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
CHANNELS OF DISTRIBUTION
Key points
Figure 9: France: Estimated distribution of spending on electrical/electronic goods, 2014
SECTOR SIZE AND FORECAST
Key points
Figure 10: France: Electricals retailers sales, excl VAT, 2010-14
Prospects
Figure 11: France: Electricals retailers sales, excl VAT, forecasts, 2014-19
Figure 12: France: Electricals retailers’ sales as % of all spending on electricals, 2009-14
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 13: France: Leading specialist electrical retailers: Sales, 2012-14
Figure 14: France: Leading specialist electricals retailers: Outlet numbers, 2012-14
Figure 15: France: Leading specialist electricals retailers: Sales per outlet, 2012-14
THE RETAILERS – MARKET SHARES
Key points
Figure 16: France: Leading electrical specialists, share of all spending on electricals, 2012-14
ONLINE
Key points
Market size
Online shoppers
Figure 17: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the
past 12 months, 2010-14
Online retailers
Figure 18: France: Leading retail websites by visitor numbers, September 2014
Figure 19: France: Where they bought electrical goods in the last 12 months, online or in-store, January
2015
THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Darty leads
Figure 20: France: Where they bought electrical goods in the last 12 months, online or in-store, January
2015
Online vs offline
Figure 21: France: Retailers used to buy electricals goods, on or off-line in the past 12 months, January
2015
Customer profile
Figure 22: France: Profile buyers (in-store and online) by type of store used, January 2015
Figure 23: France: Profile buyers (in-store and online) by store used, January 2015
Figure 24: France: Profile of buyers in-store by store used, January 2015
Figure 25: France: Profile of online buyers by store used, January 2015
THE CONSUMER – ATTITUDES TO BUYING ELECTRICALS
Key points
What we asked
Customer service – Scope to improve
Online perceived as cheaper, but some scepticism
Omnichannel popular and perceived as cheaper
Figure 26: France: Attitudes to buying electrical goods, Jan 2015
Attitudes to electricals shopping and where people shop
Figure 27: France: Attitudes to electricals shopping and where people shop, January 2015
Figure 28: France: Attitudes to electricals shopping and where people shop, January 2015 (continued)
APPLE RETAIL
What we think
Watch this space
Experimenting within a narrow product portfolio
Steady development of Apple Retail
Company background
Company performance
Sales growth improves
iPad and iPod see sales fall
Figure 29: Apple Retail: Group financial performance, 2008/9-2013/14
Figure 30: Apple Retail: Outlet data, 2008/9-2013/14
Figure 31: Apple Retail: European stores, 2013-15
Retail offering
DARTY GROUP
What we think
Reaching out to consumers in smaller catchment areas
Enhanced entry-level product offering
Kitchens business driving white goods sales
Strengthening its service credentials
Company background
Company performance
Figure 32: Darty Group: Group financial performance, 2009/10-2013/14
Figure 33: Darty Group: Outlet data, 2009/10-2013/14
Retail offering
EURONICS INTERNATIONAL
What we think
Company background
Company performance
Figure 34: Euronics International: Group financial performance, 2009-2014
Figure 35: Euronics International: Outlet data, 2009-2014
Figure 36: Euronics International: Outlet data, 2008/9-2012/13 (continued)
Retail offering
Figure 37: Euronics: members, countries and trading names, 2015
EXPERT INTERNATIONAL (EUROPE)
What we think
A diverse group
The difficulties
The positives
Company background
Online
Figure 38: Expert International, online shopping availability, 2015
Company performance
Figure 39: Expert: Estimated sales at retail (excl. sales tax), 2010-14
Figure 40: Expert Europe: Outlet data, 2010-14
Expert Germany
Expert Italy
Expert Spain
Expert France
Expert in the Nordics
Retail offering
Store formats
FNAC
What we think
Trying to crack the music streaming market
Revamped product offering
Innovative scheme to give consumers access to the latest technology
Stores driving omni-channel sales
New express delivery service
Company background
Company performance
Mixed performance in 2014
Figure 41: Fnac: Group financial performance, 2009-14
Figure 42: Fnac: Outlet data, 2009-14
Retail offering
HTM GROUP (BOULANGER)
What we think
Looking to expand once more
Own brand offers scope for development
Marketplace channel provides new avenues for growth
Company background
Company performance
Figure 43: HTM (Boulanger): Group sales performance, estimated, 2010-14
Figure 44: HTM (Boulanger): Outlet data, 2010-2014
Retail offering
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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