Electrical Goods Retailing - Italy - February 2018
“Italy lags a long way behind the rest of Western Europe in retail development and especially in online development. Electricals retailing is still very fragmented across the board and online we estimate that even the leading player via that channel, Amazon, has a market share of under 2%. Change is slow and while the country should have great potential in retailing the lack of economic progress has inhibited retail development. It’s easy to see the potential in electricals, less easy to see how it will be realised.”
– Richard Perks, Director of Retail ResearchThis report looks at the following areas:Just how great is the potential for electrical retailing in Italy?Is the potential of online likely to be realised soon?
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