Electrical Goods Retailing - Germany - February 2018
“Consumer spending on electrical goods continued to weaken in 2017 as higher inflation in other product categories led consumers to spend more elsewhere. Online is now the channel of choice for Germans shopping for electricals, with 70% of electrical goods shoppers buying via any device in the past year and 58% shopping from an online-only retailer.”
- Thomas Slide, Retail Analyst
This report will look at the following areas:
How online and in-store compares by product category
What can Ceconomy do next to stay ahead?