Electrical Goods Retailing - France - February 2016
“The retailing of electricals in France is extremely challenging. The market is sluggish, with the main growth area, telecoms, subject to ongoing price deflation. Online retailers, notably Amazon, are increasing their market share and two major players, Darty and Fnac, are about to embark on a defensive merger. Store-based retailers need to work hard to remind consumers that shopping is about more than just price.”
– Natalie Macmillan, Senior European Analyst
This report answers the following questions:
What does the Fnac/Darty deal mean? How can store-based retailers respond to the rise of Amazon?