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Electrical Goods Retailing - France - February 2018

Electrical Goods Retailing - France - February 2018

“The electricals market in France is robust, but the retail landscape has been changed dramatically by digitalisation. As Amazon has increased its dominance, the established players have fought back with a series of acquisitions and partnerships, with the purchase of Darty by Fnac the most high profile. The online and offline worlds are merging and the successful retailers will be those that can maximise the synergies between them, offering an integrated proposition of products and services to the consumer.”

- Natalie Macmillan, Senior European Retail Analyst

This report will look at the following areas:

Digital integration in electrical goods retailing
Targeting younger men and women

TOC available on request

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