Market Research Logo

Eating Out Review - UK - June 2015

Eating Out Review - UK - June 2015

The eating out market continues to grow modestly and has largely held its own as a key area of discretionary expenditure. However, the share of people deeming eating out as their top spending priority shows a downward trend.

This report looks at the following issues:

Cultivating spontaneous dining out habits
Operators turn to fresh, ‘real’ food in a competitive landscape
Foodservice sector faces competition from retail channel


OVERVIEW
What you need to know
Covered in this report
EXECUTIVE SUMMARY
The market
Figure 1: UK eating out market size and forecast fan chart, 2010-20
Segment performance
Established brands struggling to stand out in an evolving marketplace
Launch activity & innovation
The consumer
Figure 2: Fast food restaurants visited in the last three months, April 2015
Figure 3: Restaurants visited in the last three months, April 2015
Figure 4: Frequency of eating out in the last three months, April 2015
Figure 5: Spending behaviours in restaurants in the last three months, April 2015
Figure 6: Eating out behaviours in the last three months, April 2015
Figure 7: Areas consumers would spend more on for takeaways/home deliveries, April 2015
Figure 8: Areas consumers would spend more on at restaurants, April 2015
ISSUES & INSIGHTS
Cultivating spontaneous dining out habits
Operators turn to fresh, ‘real’ food in a competitive landscape
Foodservice sector faces competition from retail channel
THE MARKET
What you need to know
Consumer spending priorities
Britain’s ageing population
Market size & forecast
Segment performance
Market size & forecast
Modest growth for the eating out market
Operators looking to re-ignite consumers’ willingness to spend
Creating additional revenue streams
Figure 9: UK eating out market size and forecast, 2010-20
Figure 10: UK eating out market size and forecast fan chart, 2010-20
Segment performance
Chicken and burger bars
Pub catering
Ethnic restaurants/takeaways
Pizza/pasta restaurants/takeaways
Figure 11: Eating out market*, by sector, 2009-14
Market drivers
Consumer spending power regains momentum
Eating out ranks high among consumer spending priorities
Figure 12: Selected consumer spending priorities (after bills), March 2013-March 2015
Figure 13: Consumer spending priorities (after bills) – dining out, November 2009-March 2015
Britain’s ageing population poses a challenge for foodservice
Figure 14: Trends in the age structure of the UK population, 2009-14 and 2014-19
Food inflation falls in 2014/15
Small number of operators commit to living wage
Healthy eating trends
KEY PLAYERS
What you need to know
Established brands struggling to stand out in the market
An evolving marketplace
Chasing all-day dining opportunities has led to blurred boundaries and rising competition
Crowdfunding has the potential to change the dynamics of the market
Brand research
What you need to know
Figure 15: Attitudes towards and usage of selected brands, April 2015
Figure 16: Key metrics for selected brands, April 2015
Figure 17: Attitudes, by brand, April 2015
Figure 18: Brand personality – macro image, April 2015
Figure 19: Brand personality – micro image, April 2015
Brand analysis
Figure 20: User profile of YO! Sushi, April 2015
Figure 21: User profile of Wagamama, April 2015
Figure 22: User profile of Harvester, April 2015
Figure 23: User profile of Chiquito, April 2015
Figure 24: User profile of Frankie & Benny’s, April 2015
Figure 25: User profile of T.G.I. Friday’s, April 2015
Figure 26: User profile of Café Rouge, April 2015
Launch activity & innovation
Operators chase all-day dining opportunities to create new purchasing occasions
Operators’ focus on new day parts see categories blurring
Numerous start-ups secure crowdfunding
Market share
Consolidation of the market
The Restaurant Group (TRG)
Outlet numbers
Challenger brands heat up the competition
Figure 27: Selected leading restaurant chains/operators, by outlet numbers, 2013-15
THE CONSUMER
What you need to know
Venues visited
Frequency of eating in restaurants
Spending behaviours in restaurants
Eating out behaviours
What diners would spend extra money on
Venues visited
Fewer people are avoiding fast food venues
Coffee shop usage is on the rise…
…but they face stiff competition from non-specialists
Figure 28: Fast food restaurants visited in the last three months, April 2015
Figure 29: Fast food restaurants visited, April 2014 and April 2015
Eating out in a restaurant must stand as an entertainment event in its own right
Figure 30: Restaurants visited in the last three months, April 2015
Figure 31: Restaurants visited to eat in, 2013-15
Figure 32: Restaurants visited for takeaway/home delivery, 2013-15
Frequency of eating out
Frequency of eating out is on the rise
Figure 33: Frequency of eating out, April 2015
Figure 34: Frequency of eating out, 2013-15
Spending behaviours in restaurants
Diners are more frugal when it comes to drinks
Focus is on value-for-money food not lowest cost
Contrasting demands for ‘safe’ dishes versus more adventurous options
Figure 35: Spending behaviours in restaurants, April 2015
Eating out behaviours
Spontaneous eating out behaviours
Competitive threats
Some diners continue to exert frugal spending habits
Figure 36: Eating out behaviours, April 2015
What diners would spend extra money on
Diners more willing to spend extra money on dine-in occasions than takeaways/home deliveries
More interest in trading up in restaurants than takeaways
25% of diners are willing to buy more expensive dishes at restaurants
Little interest in trading up to more expensive drinks
Figure 37: Areas consumers would spend more on at takeaways/home deliveries, April 2015
Figure 38: Areas consumers would spend more on for a meal out at a restaurant, April 2015
APPENDIX
Data sources, abbreviations and supporting information
Data sources
Abbreviations
Market size & forecast
Figure 39: Best- and worst-case forecasts for UK eating out market size and forecast, 2015-20
Brand research
Consumer research
RESEARCH METHODOLOGY

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report