Domestic Travel - China - March 2018

Domestic Travel - China - March 2018

“Current robust growth of domestic travel market is contributed by more consumers, presumably those in lower tier cities, start to embrace travelling as a common leisure activity. The development of ‘smart travel’ enables domestic travellers to free from reliance on human tourist guides, and travel booking agencies could explore new opportunities as information channels.”

– Yihe Huang, Research Analyst

This report examines the following issues:

Local tours: don’t need human but mobile to explore
Travel agencies: serve beyond ticket dealer by guiding choices
Family tours: outdoor activities during rural tours help parents and children to ‘switch off’

TOC available on request

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