"Declining birthrates and budget conscious parents have challenged growth in the disposable baby products market. Parents are unified in their views that safe product ingredients come first – or at least the safest option within their budget. Looking forward, parents’ need for durable products is not expected to change, and a preference for familiar brands will remain; however, interest is growing for more natural options, including products with free-from and natural ingredient claims."
- Rebecca Cullen, Household Care Analyst
This report will look at the following areas: Low fertility rate impacting the pool of consumers Mass merchandisers have the advantage