Disposable Baby Products - US - April 2019

Disposable Baby Products - US - April 2019

"The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased competition from online retailers and subscription services.

Consumer interest in innovations focused on convenience, health, and sustainability indicate opportunities for brands to combat struggling sales."

- Olivia Guinaugh, Home & Personal Care Analyst

This Report looks at the following areas:

Environmental concerns impact disposable diaper usage
Private label disrupts disposable diaper and wipe categories
Parents want clarity and reassurance from brands
More parents are buying baby personal care products
Parents express elevated interest in a variety of innovations


TOC available on request

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