Dishwashing Products - UK - June 2016

Dishwashing Products - UK - June 2016

"The dishwashing category is in decline, with value sales impacted by the increasing influence of discounters and discount grocers, larger economy packs and the continuing development of all-in-one detergents. True innovation has continued to slow, suggesting that there is space for brands to reignite the category through development of brand new products and a focus on fragrance innovation."

– Richard Hopping, Brand and Household Analyst

This report covers the following areas:

Denting the dominance of Finish and Fairy
Encouraging more frequent dishwasher usage
Adding tangible benefits to washing-up liquids

TOC available on request

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