Dishwashing Products - US - May 2019
"Maintaining sales of $3.1 billion in 2018, the maturity of the dishwashing products market is evident in its unchanging sales since 2013. Strong habitual shopping behavior among category users, with little motivation to change, provides the impetus for a static market. This creates a challenging landscape for newcomers and explains why growth has limited potential. Indeed, Mintel projects a slight downturn in sales of dishwashing products from 2018-23."
Rebecca Cullen, Household Care Analyst
This report will look at the following areas:
Little growth for the mature dishwashing products market
Strong brand loyalty promotes an apathetic approach to category
Adults unwilling to increase spend
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