Dishwashing Products - US - May 2017
"The dishwashing category is mature, with just a few companies dominating the market. Although leading brands and convenient formats have led sales growth, consumers are price driven in their purchases. Robust cleaning, especially removing food residue and cutting grease, is crucial for entering the category, but consumers also view natural dishwashing products positively."
- Stephen Brown, Household Analyst
This Report discusses the following key topics:
Sales struggle to keep up with inflation
Sales for value brands decline
Gradual decline in homeownership may delay dishwasher purchases
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