Digital Video - US - November 2018

Digital Video - US - November 2018

"As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but made it difficult for new entrants to convince users to add more subscriptions. Offering new features and compelling content to entice current audiences to upgrade will be important to the sustained growth of digital video destinations."

- John Poelking, Leisure & Media Analyst

This report will look at the following areas:

New arrivals to OTT need to stand out
Make free services pay off
Break through the pay barrier
Attack the rental market

TOC available on request

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