Digital Trends Quarterly - UK - July 2019

Digital Trends Quarterly - UK - July 2019

“Although many actors and actresses, sports stars and musicians have huge social media presences, it is YouTubers or vloggers whose social media activity is most likely to be influencing people’s purchase choices. These are people whose living, in many cases, is dependent on amassing enough views, likes and followers to make money from advertising and make them attractive marketing spokespeople for brands.

“Crucially, these vloggers and YouTubers are people whose personal brands were born online. They have an instinctive grasp of how to best use the medium, and they also have an online credibility that can be hard to match for celebrities who came to fame through more conventional media.”

This report examines the following issues:

Smartphone ownership remains flat while smartwatches continue steady growth
Niche computer form factors increasing their appeal
4K TV ownership up to more than one in five households, while voice growth continues
Transactional activity growing, but fewer people are liking or following brands on social media
YouTubers/vloggers the key influencers, with clothing and accessories the most-influenced category

TOC available on request

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